For Cured Nutrition, I spearheaded the creation of original packaging designs and provided art direction to ensure a cohesive and compelling visual identity. Drawing on the brand's ethos and values, I crafted packaging concepts that reflected the premium quality and natural ingredients of Cured Nutrition products. Collaborating closely with the design team, we focused on elements such as color palette, typography, and imagery to convey the brand's message effectively. Through meticulous attention to detail and innovative design elements, our aim was to elevate the packaging to not only stand out on shelves but also resonate with consumers seeking high-quality wellness products. Done while working at Movetic.