art director

[ENCINITAS, CA]

Web

/

Art Direction

/

Campaign

Celsius

(

3

)

/ About the project

Throughout the course of a year year, I worked with the team at Movetic to help build out a creative campaign to enhance the CELSIUS brand. We kicked off by completely revamping their website, focusing on creating a seamless user experience and visually captivating design. Our attention to detail extended into content creation, ensuring every aspect of the brand's online presence aligned with their vision.


In addition to web design, I collaborated closely with the Celsius team to launch several new products into the market. This involved not only strategic planning but also hands-on execution to ensure successful market entry.


Our efforts bore fruit, with notable improvements seen across various metrics. From increased conversion rates to a rise in stock prices and improved market positioning, the impact of our work was undeniable. This success underscores the effectiveness of our holistic approach, which combined web design expertise with strategic product launches to propel the Celsius brand to new heights.

/ Credits

Client:

Celsius Energy Drink

Creative Director:

Andrew DiPaolo, Josh Roush. Designers: Daniel Wells, Nick Martinez

/ Year

2018-2024

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