A small selection of work during my time working in house at Surfline. While at Surfline, I played a pivotal role in the transformation of Surfline's visual brand identity. During my tenure, we not only reworked the company's visual brand identity but also spearheaded and successfully launched high-impact initiatives such as Travel GTM, Gear GTM, and in-house series like 20FT+. In addition to crafting visually captivating digital advertisements, I led the conceptualization and execution of numerous other campaigns that resonated with our target audience and drove profit and growth.