I provided art direction, branding, and packaging services for Los Gauchos, blending the rich Argentinean heritage of gauchos (cowboys) with the laid-back lifestyle of Southern California. Our client aimed to offer bottles with unbeatable flavor profiles at an accessible price point. Through strategic design choices, we sought to encapsulate the essence of both cultures, creating a unique visual identity that resonates with consumers while reflecting the brand's commitment to quality and affordability.