I had the wonderful opportunity to be deeply involved in shaping the brand identity of a coffee shop nestled in my local neighborhood. Beyond just designing the logo and visual elements that represent the essence of the establishment, I also took on the task of developing various supporting materials. This included creating collateral such as menus, flyers, and promotional materials to enhance the brand's presence both inside the shop and within the community. Additionally, I worked on designing merchandise items such as branded mugs, tote bags, and apparel, providing customers with tangible ways to connect with the coffee shop beyond their visit. Moreover, I focused on crafting in-store touchpoints, ensuring that every interaction customers had within the shop reinforced the brand's identity and values, creating a memorable and cohesive experience for patrons.