To launch the new seltzers successfully, we devised a strategy focused on boosting brand recognition, product appeal, and attracting summer beverage enthusiasts. Our goal was to appeal to active, health-conscious consumers and carve out space in the market against competitors like Whiteclaw and Truly. This required a campaign emphasizing our brand's strengths and product uniqueness while innovating to stand out in a crowded market dominated by industry giants.

We developed eye-catching creative, high-quality product photography, multiple digital and print ads, and a short story film. We ran multiple Facebook and Instagram ads online and put up several billboards all over San Diego. Are you ready for the Fruiture? Done while working at Movetic.

Video Campaign

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