/ About the project
During my tenure at Stitch Fix, I spearheaded the conceptualization and design of the art direction and brand identity for the launch of Stitch Fix Men's. Collaborating closely with the CEO, we iterated through multiple rounds of proposals encompassing identity, packaging, and photography directions. Our efforts culminated in the successful launch of Stitch Fix Men's in 2016. Subsequently, the company went public (IPO) and emerged as a dominant force within the industry, a testament to our strategic vision and execution.
Brand Campaign Video
/ Credits
Client:
Stitch Fix
Creative Director:
Morgan Sterns, Daniel Wells
/ Year
2022
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